|
Bruce M. Evensen
St. Petersburg, Florida, USA
The Course
 One of Florida’s most talented and versatile studio owners, Bruce will cover all aspects of digital photography. Students will learn essential lighting ratios and how to use them to create different effects; how to set up and test lights for consistent results; how to control studio lights and create patterns reminiscent of the Old Master painters; and how to “see” natural light. Students will also learn step-by-step, head to toe posing for men, women, children, couples, groups and bridal portraits, as well as the importance of clothing consultations, sales, and promotions to help increase business year-round and minimize lab costs.
Bruce will also share his technique for creating “Baby Parts” --- his Award-Winning compilation book series capturing infants from their tiny fingers to their tiny toes, and everything in between.
 Bruce will show why his “Children’s Album Plan”---with over 300 kids enrolled to date--- has been so successful for him and why becoming the “Family Photographer” will bring benefits for years to come.
Bruce’s program will consist of ands-on demonstrations through out the week, of how to successfully photograph families and especially children of all ages. Topics covered will include posing, backgrounds and bringing out the natural, beautiful expression in your subjects.
This class is a must for new photographers and those who need a good shot in the arm. With Bruce’s proven techniques and proper execution, consistent results are guaranteed to keep your clients coming back every year.
Schedule
Sunday, August 19, 2007 (7:00pm. – 9:00pm.)
• Introductions
• Roundtable discussion of students goals, objectives & current equipment
• Review of class worksheet handout
• Demonstration of light modifiers
Soft boxes
Umbrellas
Reflectors
Diffusers
What they do, how to use them properly, good and bad designs
• Composition
Monday, August 20, 2007
• Studio design and layout
• Lighting ratios
Proven techniques for understanding what they are, how they’re obtained
and how to use them to gain control over your images
Setting your lights to achieve different moods at the click of a switch
• Studio lighting tests --- consistent results every time
• Lighting patterns--- creating them and seeing them
• “Clock Face Posing” --- Bruce’s unusual technique to make posing simple
Feminine, masculine, aggressive and non-aggressive posing techniques
*Bruce will lecture, demonstrate and allow students “hands-on” experience throughout the day.
Tuesday, August 21, 2007
- Couples
Traditional
Romantic
Sexy
- Family Groups
Studio
Outdoor/Environmental (location TBD)
Breakouts for increased portrait sales
Presentation and sales--- techniques to more than double your profits
*Live model demonstrations; Bruce will lecture and allow students “hands-on” experience throughout the day.
Wednesday, August 22, 2007
- Children--- Maternity
Successful children’s photography starts before birth. Beginning with the maternity sitting, Bruce will show you how to win new moms over by demonstrating the grace and beauty of low-key and rim lighting on the pregnant woman.
- Children--- “Baby Parts”
Bruce will demonstrate his technique for creating “Baby Parts” --- his award-winning compilation book series capturing infants from their tiny fingers to their tiny toes, and everything in between.
Class time will include photographing and designing an entire Baby Parts album
Appreciating the importance of the macro lens
Presentation techniques--- color vs. black & white, artful edges, album layout and design
How to increase your sales through composites and ribbon art
Marketing and sales through public displays and doctors offices
- Children--- Children’s Album Plan
With over 300 kids enrolled to date, Bruce will tell you how to successfully market the idea beginning with brides and maternity sittings
Tips and tricks for creating your own props and unique sets for children of all ages
Why becoming the “family photographer” will bring benefits for years to come
New ideas and props from Wicker by Design
*Live model demonstrations; Bruce will lecture and allow students “hands-on” experience throughout the day.
Thursday, August 23, 2007
- Review of the week
- Business plan layout for the successful portrait studio
Marketing and advertising
Studio workflow
The importance of clothing consultations
Community involvement and “giving back”
The importance of photographic organizations--- get INVOLVED!
- Open forum--- sharing photographic information
Have a safe trip home!
Instructor
 In 1973 Bruce M. Evensen opened Thomas Bruce Studio, Inc. in St. Petersburg, Florida, specializing in Elegant Children’s, Family and Wedding Photography. Since then Bruce has become the most awarded portrait photographer in Florida.
Bruce’s entries in state, regional and international competitions have earned over 500 state & national merits and won numerous First Place Awards, Best of Show and Kodak Gallery Awards of Excellence. His images have been selected for the prestigious Professional Photographers of America Loan Collection and displayed at the Epcot International Exposition.
He has lectured at the Professional Photographers of America National Convention and juried many photographic competitions throughout the world. Bruce is also an instructor at Tampa’s International Academy of Design and Technology and is consulted regularly for studio design, set-up and business practices.
Prerequisites
Photographers of all levels and disciplines are welcome. You are expected to have a sound technical background of photographing with digital your digital SLR camera in manual mode.
This workshop is for photographers who are working in the portrait or wedding business and have a working knowledge of studio and location lighting techniques is essential.
Bruce’s workshop is especially appropriate for photographers who wish to improve and advance their portrait and marketing technique with children and to create their own style.
Student Equipment Required
• Digital SLR camera
• Flash
• Camera manual
• Lens (135mm minimum; up to 300mm maximum; a macro lens, if available)
• Flash card(s) – at least 1 gig of storage or more
• Hand held light meter (optional)
• Tripod
• Five samples of their work – any size
• One pair of dark pants and a dark, long sleeve shirt
• Pencils, notepads, tape or video recorder ---- whatever the student would like to use to take notes of class
Bruce Evensen
Thomas Bruce Studio
7925 4th St. North
St. Petersburg, Florida, 33702
Tel: (727) 577.5626
http://www.thomasbruce.com
bruce@thomasbruce.com
|
