FUsioN for FUN and PROfit !
Jason Groupp
New York City, NY
Fusion is the marriage of still and video photography.
Over the last two years, I have been working to incorporate this new medium into my work. With my knowledge of photography and using the equipment that I already have, I'm on the road to becoming a "film maker". Though, it may appear relatively easy, there is most certainly a learning curve. Let's just say, with every project I learn something new. I have spent countless hours figuring out the possible pitfalls of capturing great video. I'll share those with you, so you don't have to make the mistakes I've made.
Stills + Video at the same time? How do I do it? I have systematically created a process where I can capture both great still shots and beautiful video footage. Managing both is not an easy task - but, trust me, it CAN be done!
You don't know how to edit video? No worries!! I use the programs, Imovie and Animoto, to create my videos. I'll walk you through my workflow, show you lots of shortcuts, and the keys to making a masterpiece.
We will also discuss how videos can be used as great marketing tools for your studio. We all know that in our business it's all about personality! People love feeling like they can connect to you and your work. With the web leading the way in communication, it is important to make your website/blog really stand out. Short videos are a perfect way to add that missing ingredient!!
Oh, I almost forgot to mention, there is another tiny perk to "FUsioN". MORE MONEY! I know you all want to hear about that!
I will show you everything from the gear I use, to my workflow, to quick, easy steps to guaranteed success. Go home with a new weapon in your arsenal, and your own FUsioN films.
What you'll learn:
-How to shoot video on a DSLR
-How to capture audio
-How to edit in Imovie
-How to market and sell your films
-Gear selection for making Fusion films
Instructor
Sophisticated but instantly accessible, Jason Groupp's wedding photography celebrates the individuality of every couple he works with. Having honed his style on the streets of Manhattan, Jason instinctively creates a sense of place in every client's photograph. Whether it's a free-spirited portrait of a newly engaged couple astride a motorcycle or a rare quiet moment shared by a bride and groom against the splashy backdrop of a Las Vegas cityscape, Jason captures the relationship between a couple and their surroundings. You notice the setting, but you remember the couple.
A photographer since the age of 15, Jason attended the Fashion Institute of Technology's intensive photography program while receiving hands-on experience shooting weddings for Rockland County's Bass Photography. Jason expanded his portfolio to include commercial and editorial work. Soon his expertise for clients like J. Crew, Conair/Cuisinart and Men's Health began to inform his wedding photography, which led to a distinctly intimate editorial style that has earned Jason a coveted spot as one of The Knot's 2007 "Best of Weddings" Pick.
Jason's striking visual style and ability to personalize New York City—to convey a sense of intimacy and connection between a couple and a familiar landmark—have earned him clients from around the globe.
Schedule
Sunday August 22/10
7:00-9:00pm
Overview of the week and define what Fusion is. Prepare equipment and software options. Marketing possibilities. Discuss the advantages and possible pitfalls of Fusion photography. Prepare equipment and lighting options.
Monday August 23/10
8:30 to 9:30 am
Capture ! This day will focus mainly on how to capture great video
Prepare for morning still/video shoot.
9:30 am to 12 noon
Let's get to work! You can't learn how to create Fusion without doing it! We will go over my camera settings, and make sure each of you are ready to shoot. We'll then break into small groups and do some shooting .
1:30 to 5 pm
Load, edit together a quick fusion film, and some basic editing techniques.
7:00pm – 9:00pm
On location evening shoot as a group. Shooting in twilight with the 5DMII is one of my favorite things to do. I'll also demonstrate some of my continuous lighting techniques.
Tuesday August 24/10
8:30 to 10am
AUDIO ! This day will focus on getting great audio, and combining it with video
MUSIC, SIGHT AND SOUND MAKES THE WORLD GO AROUND! Jason will give a hands on demonstration of his audio setup, and how to approach capturing audio along with video.
10 to Noon
The Interview ! After all, Fusion is all about a great interview. Now it's time to take all we've learned, and put it all together. We'll break into groups, and shoot some interviews.
1:30pm – 5:00pm
The Edit! We head inside to put it all together. Edit tips and tricks, syncing audio, exporting, and getting it out there.
Wednesday August 25/10
8:30 am to 12 noon
Final Shoot and Edit
Armed with a head full of new knowledge, you will head out to make your final video. Jason will provide one on one along with group instruction with each of you while we're shooting, and then head inside to edit your films.
1:30 to 5pm
Marketing
Marketing Fusion for your clients and your own self promotion. You will go over how to use these films effectively, and how to best get it out there for people to see! SEO, pricing, and strategy are just a few things to be covered this afternoon.
Thursday August 26/10
8:30 to 11:45
Critique !
Critique your films, discuss the your approaches, and how to improve. Remember, it's not going to happen overnight, this take practice!
Prerequisites for Jason’s Class
This workshop is for photographers that have a basic understanding of light, composition and exposure. Jason will not be showing you how to set your shutter speed and f:stop. Participants should have a sound technical background of photographing with their digital SLR cameras in manual mode and using their own laptop/desktop computers to review, edit, save and store their images safety.
It would be advisable that you have or plan on having a digital SLR that has the capability to shoot video.
Student Equipment Required
Digital SLR camera and lenses, flashes, laptop or desktop computer and/or image storage devices
Memory cards(s) -I suggest at least 2 Gigs of storage per card – 4 Gigs preferred.
Manuals for all of the gear you will be using or have questions about.
Pencils, notepads, tape/video recorder, whatever you would to use to take notes of class
Your own laptop or desktop computer. A 30 day trial version of Photoshop may be downloaded before you arrive at NSI. Your instructor will help you with the download if need be. Your instructor will contact you by email to let you know if there are any specific software requirements for your course.
Click on to these Fusion events by Jason and his Team
Over the last two years, I have been working to incorporate this new medium into my work. With my knowledge of photography and using the equipment that I already have, I'm on the road to becoming a "film maker". Though, it may appear relatively easy, there is most certainly a learning curve. Let's just say, with every project I learn something new. I have spent countless hours figuring out the possible pitfalls of capturing great video. I'll share those with you, so you don't have to make the mistakes I've made.
