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The Mystery & Magic of Fashion Photography
What it takes to be a ‘fashion’ photographer
by Struan
Toronto, Ontario, Canada
Course
Struan uses urban and architectural backdrops strikingly, and many of his images have a narrative quality to them.
His black & white work has a 'film-noir' style, stark, deeply shadowed and evocative. His ultimate skill is breathing life, emotion, and passion into a successful strategic fashion statement. *
* Applied Art Magazine article.
Photographers will be introduced to the creative fashion world through lighting and direction. You will learn what it takes to produce a fashion shoot as well as directing models and working with make-up artists and their entire “crew” on set. Fashion photography is based on ‘fantasy’, where ‘nice’ shots don’t make the cut. Struan will broaden your vision to where you will only be limited by your imagination.
Schedule
Sunday August 22/10 |
7:00 pm-9:00 pm |
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1 :00pm to 4:00pm – classroom set up |
Struan’s Background & Bio
Introduction of Photographers: Level of Expertise & Expectations
Photographers’ Camera Equipment check list.
Specific requirements for photo shoots (RAW files, no auto-anything, colour card, digital workflow, etc.,)
Lighting; Direction; Photographer’s “Style” and the all important Portfolio
Slide Show: Photographers must bring a min. of 8 - 10 of their favourite fashion magazine ‘tear’ sheets (studio & location photos) as well as their Portfolios (or a collection of their latest photographs) to the next session. Preferably in a 3 ring binder.
Discuss Class Photo concept |
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| Monday August 23/10 |
| 8:30 am - 10:00 am |
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Photographers to bring a min. of 8 of their favourite fashion magazine ‘tear’ sheets (studio & location photos)
Photographers’ Portfolios … your most important asset
Important guidelines when designing the ‘perfect’ Portfolio for yourself and your clients.
Your Portfolio is what you will be keeping in mind when you plan your ‘creative’ photo shoot.
Studio – Familiarize everyone with Speedo power packs, strobe heads & accessories |
| 10:30 - 12:00 noon |
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Studio Photo Shoot
Struan to give DEMO re lighting & direction (posing) of models, make-up & hair, etc.,
Studio Lighting Techniques: from tungsten, reflectors to soft boxes and electronic flash
Discussing fashion magazine ‘tear sheets’ re backgrounds/set design, props, and direction of models“Creative” concepts from each Photographer for up-coming photo shoot |
| 12:00 noon - 12:15 pm |
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Group Photo |
| 1:30 pm - 5:00 pm |
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Studio
Photographers to be organized into “Teams”
Photographers to bring their magazine ‘tear’ sheets to every session
Photo session with models and practical demonstration with class participation
Lighting from selected ‘tear’ sheets & Photographing models
Photos to be brought to next class as web gallery or jpeg folder on USB sticks or DVDs |
| 7:00 pm - 9:00 am |
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Evening (depending on the weather)
Studio or Location: Prep for next day photo shoot session (tear sheets); Lighting; Download photos |
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| Tuesday August 24/10 |
| 8:30 am - 10:30 pm |
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Photo Shoot
Location (depending on weather) Indoor Locations included
Photographers to bring their magazine ‘tear’ sheets
Struan to give DEMO
Photographers session with lighting & photographing models as in selected ‘tear’ sheets
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| 10:30 am- 12:00 noon |
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Location: Photo Shoot
Photographer Teams to set-up their photo shoot with model with use of ‘tear sheet’ |
| 1:30 pm - 5:00 pm |
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Location: Photo Shoot
Photographer Teams to set-up their photo shoot with use of ‘tear sheet’
Photos to be brought to next class as web galleries or jpeg folders on USB sticks or DVDs |
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| Wednesday August 25/10 |
| 8:30 am – 10:30 am |
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Studio Classroom Open Agenda as decided by Photographers
Editing images; Presenting them on Web Galleries; RAW file processing; Colour Management |
| 10:30 am - 12:00 noon |
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/ Open Agenda as decided by Photographers
Edited photo selects from Photographers; Tips re Print concepts, etc. |
| 1:30 pm - 3:30 pm |
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The Photography Business as decided by Photographers
Selection of Prints for Models & Make-up Artists + burning DVDs
Open Q&A |
| 3:30 pm - 5:00 pm |
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Other Business
Open Q&A Portfolios; Web sites; Promotions; Quoting; Usage Rights, etc.,
Review & Critic |
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| Thursday August 26/10 |
| 8:30 am -11:45 am |
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Review & critic of all photographs taken by the Photographers (Web Galleries or jpeg folders)
Jam session re solving problems from all photography sessions |
| 11:45 pm - 12:15 pm |
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Conclusion and evaluations |
| 12:15 pm - 1:30 pm |
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Luncheon, certificates |
| 1:30 pm - 3:00 pm |
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Checkout |
Instructor:
Instructor:
 Struan has numerous Awards to his credit: Clios for his U.S. advertising work; 'Studio Magazine' awards;
'National Hasselblad' (Gold, Silver, and Bronze) awards; (Gold and Silver) awards in the National CAPIC Awards Show. He is in the Kodak's exclusive 'Vision in View' video series that toured North America and the first and only
fashion photographer to be placed in the permanent collection of The National Archives of Canada.
Struan’s images have been published in countless Magazines around the world from JCA International (Japan), Jardin des Modes, Photo, and Figaro (France), Cosmopolitan, InStyle, American Photo, PDN, Playboy, Fitness, Inside Out and LA Style (USA), to Color Foto (Germany), Photo Covers (Russia), Applied Arts, Studio Magazine, Flare, Chatelaine, Photo Life and FQ magazine(Canada), to Creative Advertising (England), and the covers for Creative Source (Canada), and Art Director’s Index to Photographers (Europe).
List of Clients:
Ilford, Kodak, Johnson & Johnson, Labatt’s, Motorola, Nestlé, Nikon, Pepsi Cola, Polaroid, Fiat, Proctor &, Gamble, Ray Ban, Reebok, Rolex, Salon Selectives, Seagram’s, Warners, Wonderbra, Vogue Bra, Adidas, Alfred Sung, American Express, AT&T, Bata International, Bausch & Lomb, Bell Atlantic, Canon, Carling O’Keefe, Carlsberg, Chiquita, Clairol, Club Med, Coty, Finesse, Elizabeth Arden, Ferrari, General Motors, Head & Shoulders, Helene Curtis …
  
Celebrities:
John Candy, Wayne Gretsky, Nelson Mandela, Marshal McLuhan, Karen Kain, Tony Randall, India Hicks, Theresa Russel, Joseph Bottoms, Jeanne Beker, Kenzo, Brad Faxon, Lord Brooke, Carole Channing, Louise Kennedy, Mila Mulrooney, Prince Barnhardt, Monika Schnarre, Gordon Pinsent, Steve Podborski, Second City Theatre Troupe …
Pre-requisites for Struan’s Class
 This is NOT a photography course.
It is about challenging your creative and directional skills and finding your fashion photography ‘Style’.
This workshop is for photographers that have a basic understanding of light, composition and exposure. We will not be showing you how to set your shutter speed and f-stop. Participants should have a sound technical background of photographing with their digital SLR cameras in manual mode and using their own laptop/desktop computers to review, edit, save and store their images safety. Although this is not an advanced Photoshop workshop, a basic familiarity with your computer is essential. Computer literacy, navigation and mouse skills in Photoshop are also very helpful in creating web galleries and professional prints.
Student Equipment Required
• DSLR camera with a lens(es) ranging from 35mm – 105mm (min. requirement) or 24mm – 200mm
• Lightmeter
• Radio Slave unit (transmitter / receiver) for digital camera use with studio strobes / some may be provided
• Laptop computer with Photoshop CS+
• External DVD/CD Burner (if not incorporated in laptop) + extra blank DVDs
• CF Card reader
• Numerous CF Cards / 2GB (minimum)
• Tripod or monopod
• Reflector (white and/or silver)
• 18% Grey Card or ColorChecker card by Gretag Macbeth
STRUAN
Toronto: (416) 698-6768
New York: (212) 561-0910 James Fraser
London: 44 (7768) 610-344 Gary H. Partridge
Paris: (33) 678-54-61-10 Martine Ferrand
Email: struan@struanphoto.com
http://www.struanphoto.com
Register now!
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